Regional healthcare group (anonymized) — Healthcare
A multi-location clinic rebuilt for speed, clarity, and online appointment intent.
Duration: 8 weeks
The previous site buried locations and phone numbers, loaded slowly on mobile, and sent appointment intent into a generic contact form that the front desk struggled to triage.
We rebuilt the information architecture around locations and services, tightened Core Web Vitals, and wired a short booking-intent form that routes by clinic. A light email sequence follows incomplete inquiries.
Organic inquiries and completed booking forms rose within the first quarter. Page speed stopped being a complaint from staff sharing links on their phones.
“They scoped clearly, shipped on the date we agreed, and the new site finally matches how we talk about care.”