Productized creative studio (anonymized) — Professional services
Welcome, nurture, and launch sequences that turned a cold list into booked discovery calls.
Duration: 6 weeks
The studio had a growing list and a strong offer, but sends were ad hoc. There was no welcome path, no proof sequence, and no clear handoff to a scoping call.
We audited the list, set double opt-in and segments, and built a three-email welcome drip plus a monthly dispatch tied to the site's case studies and pricing ranges.
Open rates stabilized above industry baselines for B2B services, and discovery-call bookings from email rose without discounting the offer.